Over the years, service sectors have assumed greater importance in our economy. Many other developed countries such as the US, UK, France, Germany and Japan are also experiencing a rising need for high value-added services. In Singapore, services growth, grew rather outstandingly, thanks to the strong competitive advantages we possess, one of which is the community of well-educated workforce. The Advanced Diploma in Hospitality Management awarded by (AAHM), is designed to provide students with an integrated knowledge and capabilities to operate in the hospitality industries. It provides students with a Diploma in Management or its equivalent the objective of a head start to an Advanced Diploma in Hospitality Management.

The programme consists of training modules, fabricated to meet the needs of aspiring hospitality students. This qualification involves technical, creative, conceptual and managerial applications built around organisational competencies to take on greater responsibilities in the service industry. It helps graduates to intimately understand and acquire capabilities to work in the following areas of a hotel, resort, restaurant, etc.

AAHM has meet the requirements of Australian Quality Training Framework (AQTF) and thus is a recognised Registered Training Organisation (RTO) and registered by Training Accreditation Council (TAC) (National Provider no:51188)

• Students must be ages 18 and above
• Completion of Diploma in Hospitality Management or its equivalent

Core Units

• Sales and Marketing
• Sell tourism products and services
• Plan and implement sales activities
• Co-ordinate the production of brochures and marketing materials
• Co-ordinate marketing activities
• Manage financial operations
• Manage physical assets
• Develop and manage marketing strategies
• Monitor staff performance
• Recruit and select staff
• Develop and implement business plan