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Southampton Solent University, UK | BA (Hons) Cruise Industry Management PDF  | Print |  E-mail

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This course aims to meet the demand of the rapid growth in cruise tourism and focuses not only on cruise ships and cruise organisations but also the applied cruise industries, which play a vital role in supporting the cruise industry as a whole. This could include suppliers, logistics, public sector, hospitality and many others too numerous to mention here. You will gain theoretical knowledge through a blend of cruise industry, tourism, management and business units as well as acquire skills required for careers in the cruise industry.

  • School & Campus: Southampton Solent University, Southampton
  • Duration: 3 years full-time
  • Work Placement:  6 week work placement during year 1
  • Awards: BA (Hons) Cruise Industry Management
  • Start Dates: September

This specialist programme aims to develop your understanding of the growing global cruise tourism industry. The units covered will allow you to explore cruise tourism development and impact issues, tourism policy and contemporary issues in cruise and tourism.

Career Opportunities

Travel and tourism is one of the world's most exciting and fastest-growing industries and therefore requires educated, dynamic and capable people, both now and in the future. These courses will enable graduates to pursue careers in the public, private or voluntary sectors both in the UK and internationally.

Work Placement & Field Trip

During the first year you will develop skills to prepare you for a 6 week work placement which should be carried out after year 1 and before you start year 2. A compulsory short cruise field trip will take place in year 1 and is designed for you to experience a cruise voyage first hand and enhance your knowledge of cruise operations.

Admission Requirements
  • 220 points of which 120 are from one12-unit or two 6-unit awards OR BTEC National Diploma Merit profile.
Course Content

Year 1

  • Cruise Industry Principles and Practice
  • Hotel Operations
  • Industry Practice and Research
  • Leisure Marketing
  • Introduction to Organisational Behaviour in Leisure Services
  • Financial Planning and Reporting

Year 2

  • Cruise Operations Impacts
  • Hotel Management
  • Services Marketing and Sales
  • Research Methods
  • Work Based Professional Studies
  • Options

Year 3

  • Globalisation of the Cruise Industry
  • Contemporary Issues in Tourism
  • Cross Cultural Management
  • Project
  • Option

 
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