- Preface
- Acknowledgments
Chapter 1: The Beverage Industry, Past and Present
- The Earliest Wines
- Wine and Religion
- A Brief History of Beer
- Distilled Spirits in Brief
- Alcohol and Health in History
- The Tavern: Pleasures and Politics
- Prohibition and Its Effects
- Today’s Beverage-Service Industry
- Summing Up
- Points to Ponder
- Terms of the Trade
A Conversation with... Dale DeGroff, The King of Cocktails
Chapter 2: Responsible Alcohol Service
- Human Physiology of Alcohol
- Alcohol’s Impact on Human Health
- Alcohol and Nutrition
- Alcoholism and Other Drinking Problems
- Legal Considerations
- Solutions from a Concerned Industry
- Making a Plan
- Crisis Management
- Summing Up
- Points to Ponder
- Terms of the Trade
A Conversation with... Chris Hoover, Attorney at Law.
Chapter 3: Creating and Maintaining a Bar Business
- Targeting Your Clientele
- Planning and Research
- Location and Market Feasibility
- Atmosphere and Décor
- Décor Requirements
- Layout and Design
- The Bar Itself
- Working with a Designer or Consultant
- Checklist of Bar-Design Essentials
- Summing Up
- Points to Ponder
- Terms of the Trade
A Conversation with... George Majdalani, Restaurant Operations Manager
Chapter 4: Bar Equipment
- Underbar and Backbar Equipment
- Refrigeration Needs
- Bar Tools and Small Equipment
- Glassware
- Cash Registers
- General Equipment Guidelines
- Summing Up
- Points to Ponder
- Terms of the Trade
Chapter 5: The Beverages: Spirits
- Types of Alcoholic Beverages
- Selecting Spirits for the Bar
- How Spirits Are Made
- Brown Goods: Whiskey and Scotch
- White Goods: Vodka, Gin, Rum, and Tequila
- After-Dinner Drinks
- Liqueurs, Cordials, and More
- Summing Up
- Points to Ponder
- Terms of the Trade
A Conversation with... F. Paul Pacult, Editor Spirit Journal
Chapter 6: Wine Appreciation
- A Brief History of Wine in the United States
- Types of Wine
- The Grapes
- How Wines are Made
- Tasting Wines
- How Wines are Named
- A Quick World Wine Tour
- Summing Up
- Points to Ponder
- Terms of the Trade
Chapter 7: Wine Sales and Service
- Creating a Wine List
- The Role of the Server
- Serving Wines
- Wine Storage
- Wine-List Follow-up
- Summing Up
- Points to Ponder
- Terms of the Trade
A Conversation with... Sharon Goldman, Director of Marketing, Luxury Division, Beringer Blass Wine Estates
Chapter 8: Beer
- A Brief History of Beer
- Beer-Making Basics
- Types of Beer
- Selling Beer
- Storing Beer
- Serving Beer
- Summing Up
- Points to Ponder
- Terms of the Trade
Chapter 9: Sanitation and Bar Setup
- Sanitation
- Liquor Supplies
- Mixes
- Garnishes and Condiments
- Ice
- Service Accessories
- Opening the Cash Register
- Behind-the-Bar Behavior
- Closing the Bar
- Summing Up
- Points to Ponder
- Terms of the Trade
A Conversation with... George Kidder, Imperial Club Bartender
Chapter 10: Mixology, Part One
- About Mixed Drinks
- Drink Families
- Coffee Drinks and Hot Libations
- Summing Up
- Points to Ponder
- Terms of the Trade
Chapter 11: Mixology, Part Two
- The Martini/Manhattan Family
- Sours and Other Sweet and Sour Cocktails
- Shooters and Shots
- Tropical Drinks
- Cream Drinks
- Other Dairy Drinks
- Blended and Frozen Drinks
- Alcohol-Free Alternatives
- Filling Drink Orders
- Developing Drink Menus and Specialty Drinks
- Summing Up
- Points to Ponder
- Terms of the Trade
A Conversation with... Joseph Takata, Beverage Director
Chapter 12: Employee Management
- Staff Positions
- Hiring and Scheduling
- Training the Staff
- Labor and Employment Laws
- Compensation and Benefits
- Payroll Taxes, Benefits, and Perquisites
- Summing Up
- Points to Ponder
- Terms of the Trade
A Concersation with... Christopher Manolis, Executive Assistant Manager, Hotel Grande Bretagne
Chapter 13: Purchasing, Receiving, Storage and Inventory
- Planning the Purchasing
- Placing the Liquor Order
- Receiving the Liquor Order
- Placing the Liquor Order
- Receiving the Liquor Order
- Storage
- Issuing Liquor
- Inventory
- Purchasing Bar Supplies
- Summing Up
- Points to Ponder
- Terms of the Trade
A Conversation with... Crayne Horton, Co-Founder, Fish Brewing Company, Olympia, Washington
Chapter 14: Planning for Profit
- Managing the Numbers
- The Control Phase
- Pricing for Profit
- Establishing Product Controls
- Establishing Beverage Controls
- Establishing Cash Controls
- Technology at the Bar
- Summing Up
- Points to Ponder
- Terms of the Trade
Chapter 15: Managing Your Business
- Creating a Business Plan
- Marketing a Bar Business
- Marketing Tools to Attract Customers
- Pricing as a Promotional Tool
- Protecting and Expanding Your Concept
- Summing Up
- Points to Ponder
- Terms of the Trade
A Conversation with... Julie Hansen, Regional Manager, Oregon Liquor Control Commission
Chapter 16: Regulations
- Regulations: An Overview
- Getting Ready to Open
- What, When, and to Whom You May Sell
- Regulations That Affect Purchasing
- Regulations That Affect Operations
- Summing Up
- Points to Ponder
- Terms of the Trade
Glossary
Index
