Contains full case studies, case examples, and applications from various segments of the industry, including lodging, food service, gaming, tourism e-commerce, cruise lines, and airlines
Integrates global strategic management theory
Contains international case studies and examples
Includes strategies for entrepreneurship, innovation, and franchising
Includes free access to case examples online from the Center for Hospitality Research at Cornell University
New information reflecting the shifting of corporate ownership and performance within the hospitality industry
Eight new hospitality case studies were developed, and include the various segments of the hospitality industry
A new Case Matrix correlates each case to the appropriate chapters and highlights the topics and industry segment covered in each of the eight cases
The Author
Cathy A. Enz - Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management and a full professor in strategy at School of Hotel Administration, Cornell University. Recently served as Associate Dean for Industry Research and Affairs, and served as the Executive Director of the school’s Center for Hospitality Research. Published over eighty journal articles, book chapters, and four books in the area of strategic management. Teaches courses in innovation and strategic management.
Inside the Book
Strategic Management
The Environment and External Stakeholders
Strategic Direction
Organizational Resources and Competitive Advantage
Strategy Formulation at the Business Unit Level
Corporate Level Strategy and Restructuring
Strategy Implementation Through Interorganizational Relationships and Management of Functional Resources
Strategy Implementation Through Organizational Design and Control
Strategies for Entrepreneurship and Innovation
Global Strategic Management and the Future
Case Study Matrix
Case Note: Learning Through Case Analysis
Case 1: The Fun Ship Experience at Carnival Cruise Lines
Case 2: Building Capabilities at The Westward Hilton
Case 3: Intercontinental Hotel Group’s Entry Into China
Case 4: The Summer of 2006 Union Negotiations: Unite Here’s Strategy
Case 5: Banyan Tree: Sustainablility of a Brand During Rapid Global Expansion
Case 6: Starwood Hotels and Resorts Brings Aloft to India
Case 7: The Commoditization of Starbucks
Case 8 The Movement of Travel Services Online: Intermediaries and Branded Distribution
