Explores revenue management from the lodging, foodservice, and integrated perspectives
Numerous real-life revenue management examples from hospitality
RM at Work feature is a series of mini-case studies which allows readers to solve revenue management problems as if they were in a professional setting
RM in Action feature shows how revenue management principles are applied to real world examples from current events
RM on the Web allows readers to link to pertinent supplemental materials online
Key Concept Case Study is a running case that progresses through the book to reinforce concepts within each chapter
Engaging approach written in an accessible format
The Author
David K. Hayes - Managing Owner of the Clarion Lansing Hotel and Conference Center
Inside the Book
Introduction to Revenue Management
Strategic Pricing
Value
Differential Pricing
The Revenue Manager's Role
Forecasting Demand
Inventory and Price Management
Distribution Channel Management
Evaluation of Revenue Management Efforts in Lodging
Revenue Management for Food and Beverage Service
Evaluation of Revenue Management Efforts in Food and Beverage Services
