Takes a broad view of tourism and looks at consumer behaviour in a number of sectors like Operation; Destinations; Hospitality; Visitor attractions; Retail travel and Transport
Provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies
Exploration of national differences in consumer culture
Dissemination of research findings and concepts from a number of different regions of the world
Covers ecotourists
Covers destination image and choice
Covers the internet and tourist behaviour
Covers rise of the no frills markets
Includes material on health concerns and government travel advice
Includes material on events and festivals and business travel
The Author
John Swarbrooke - Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. Author of seven books on tourism. Keynote speaker at major international conferences in many countries. Chair of ATLAS,the association of universities involved in Tourism Education and research.
Susan Horner - Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Specialist in applied consumer behaviour and marketing. Author of a wide range of books, articles, papers and distance learning materials. Interest and expertise in writing and use of case studies for innovative teaching and learning experiences.
Inside the Book
Context: Introduction; Main concepts in consumer behaviour; History of tourist behaviour; Conclusion
The Purchase-Decision Process: Models; Determinants; Models of purchase decision processes
Typologies of Tourist Behaviour: Classifications and typologies of tourist behaviour
Tourism Demand and Markets: The pattern of world demand; National differences - domestic, outbound, inbound; The nature and demand in different segments; Markets for different sectors
Consumer Behaviour and Marketing: Researching tourist behaviour; Marketing mix and tourist behaviour
Topical Issues in Tourist Behaviour: Eco tourist/green consumer : myth or reality?; Rise of the global/euro tourist? - post modernism; Emerging demand/markets/segments; Quality & tourist satisfaction
