Specifically written for the travel and tourism industry with strategic management applications and theory
Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding
Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays
International case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines
User-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries
Contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances
Readership - Undergraduate and postgraduate students studying in the travel tourism fields and practitioners.
The Author
Nigel Evans - Principal Lecturer at the Centre for Travel and Tourism at Newcastle Business School, University of Northumbria
David Campbell - Senior Lecturer in Strategic Management, Newcastle Business School
George Stonehouse - Principal Lecturer in Strategic Management, Newcastle Business School
Inside the Book
Introduction
Strategy and strategic objectives for travel and tourism organizations
Introduction to strategy for travel and tourism
The travel and tourism organization - competences, resources and competitive advantage
The travel and tourism organization - the human context; Financial analysis and performance indicators
The travel and tourism organization - products and markets; The external environment for travel and tourism organizations - the macro context
The external environment for travel and tourism organizations - the micro context
SWOT Analysis; Competitive strategy and strategic direction for travel and tourism organizations
Strategic methods of development for travel and tourism; Strategic evaluation and selection
Strategic implementation for travel and tourism organizations
International and global strategies for travel and tourism organizations; Case studies
