Profiles of such industry leaders as J. R. Marriott, Jr., of Marriott International, James Rasulo of Walt Disney Parks and Resorts, and Francesco Frangialli, Secretary-General of the United Nations World Tourism Organization
Lively and fun “Global Insights” look at emerging areas of importance in tourism
Demographic trends, such as how the many new travelers from BRIC nations (Brazil, Russia, India, and China) recreate and seek culture
New information on transportation options, including high-speed rail and river cruises
New consideration of the use of the Internet, particularly Web 2.0 (podcasting, social networks, and blogs), in tourism research, marketing, and promotion
Updates on passport, visa, and governmental policies
Expanded treatment of crisis management
Authorship: Both authors are internationally known for their work in travel and tourism
Color Insert: Revised 8 page four-color insert
Professional Profiles give readers insights into the latest careers in tourism
Reorganized end-of-chapter material provides more opportunities for review
Comprehensive coverage of travel and tourism
Defines the university level Introduction to Tourism course
The Author
Charles R. Goeldner, - Professor Emeritus of Marketing and Tourism at the Leeds School of Business, University of Colorado, Boulder. Founding editor of the Journal of Travel Research.
J. R. Brent Ritchie, Founding Chair of the United Nations World Tourism Organization Tourism Education Council. Holds the Professorship in Tourism Management. Chair of the World Tourism Education and Research Centre at the University of Calgary, Alberta, Canada.
Inside the Book
Preface
PART 1: TOURISM OVERVIEW
Tourism in Perspective
Tourism through the Ages
Career Opportunities
PART 1: TOURISM OVERVIEW
World, National, Regional, and Other Organizations
Passenger Transportation
Hospitality and Related Services
Organizations in the Distribution Process
Attractions, Entertainment, Recreation, and Other
PART 3: UNDERSTANDING TRAVEL BEHAVIOR
Motivation for Pleasure Travel
Cultural and International Tourism for Life’s Enrichment
Sociology of Tourism
PART 4: TOURISM SUPPLY, DEMAND, POLICY, PLANNING, AND DEVELOPMENT
Tourism Components and Supply
Measuring and Forecasting Demand
Tourism’s Economic Impact
Tourism Policy: Structure, Content, and Process
Tourism Planning, Development, and Social Considerations
Tourism and the Environment
PART 5: ESSENTIALS OF TOURISM RESEARCH AND MARKETING
