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Communication is at the heart of human relations. How we interact with each other and talk to each other is extremely important, especially in the business world. Companies need people who are comfortable in the spotlight, who can maintain their composure in a crisis, and who are aware of the numerous cultural and language differences among clients. Obtaining a Media and Communications Degree from the University of Business and International Studies in Geneva opens doors to a world of possibilities and options. Our undergraduate program pairs communications with international business, creating a well-rounded course schedule with business skills and media communication training. UBIS's Media and Communications Program teaches students business basics such as international business management, marketing and public relations techniques, financial reporting and business mathematics, international economics, and entrepreneurship, along with classes in the historical development of news information and popular media, the workings of international media companies, free-lance journalism, and journalism photography.
School & Campus: University of Business & International Studies, Geneva
Duration: 4 years
Awards: Bachelor of Arts in Media and Communication
Start Dates: January / March / May / June / August / October
Admission Requirements: Secondary School (10+2) and a good score in TOEFL / IELTS.
The program prepares students to manage a large or small firm, and/or to find jobs with international companies or smaller businesses. Students can obtain jobs both the private media and communications sector and the non-profit or public sector. Students studying Media and Communications graduate with a clear understanding of international communications, and they are able to work across all sectors of society. Undergraduates can select elective courses to further their knowledge for working in the different for-profit and non-profit sectors to specialize their areas of expertise. They will also receive a broad, general education in the use of computer applications and communications, the principles of economics and business mathematics, research methods, study and time-management skills, the fundamentals of social psychology, and courses in supervisory and decision-making skills in complex social and ethical environments.
All students in the Media and Communications Degree program gain a broad knowledge of communications and socio-economic relations across all sectors of society. They will be able to work as information officers, journalists, PR representatives, or marketing and visibility managers for local and global private companies. They can also opt to start their own PR or design company, or work in communication for agencies both in the public and private sectors.