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MA
in International Hospitality Management
The MA in International
Hospitality Management seeks to develop students'
critical analytic skills and foster their creativity, so
that they can respond effectively to key challenges
facing the hospitality industry in the 21st century. The
key themes that recur throughout the programme include;
human resource issues and the management of cultural
diversity, strategic management and
internationalisation. Graduates will be equipped with a
range of skills to deal with trends and changes in the
sector such as the growth of IT, new business practices
and a more competitive market place. There is a focus on
research methods allowing students to develop a major
piece of independent study. Key features of the
programme are:
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An
integrated programme organised around a series of
inter-related case study analyses;
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The
development of critical analytic skills through
applications of theories to the hospitality industry;
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A focus
on the application of management styles and techniques
in the hospitality industry;
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A focus
on the development of relevant research skills.
Key
module themes are:
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Key
changes in consumption and production of hospitality
services and the responses of the hospitality
industry;
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Globalisation and strategy development in hospitality
management;
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Marketing and segmentation strategies in creating
value innovation in hospitality services;
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MIS and
development and application of IT solutions in
hospitality management;
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Human
resources and management of diversity in hospitality.
Subjects
- Hospitality Operations
Management
- Management and
Leadership Across Cultures
- Research Methodologies
- Marketing and Public
Relations
- Strategic Directions
- Consultancy and
Research: Applications in Services Management
- Business Analysis and
Decision Making
- Applied Project
Management Models
- Independent Study / Dissertation
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