• Postgraduate Diploma in Hotel Management (1 year - 5 months study and 4 to 6 months internship)

• Postgraduate Diploma in Hotel Operations Management (1 year - 5 months study and 4 to 6 months internship)

• Postgraduate Diploma in Events Management (1 year - 5 months study and 4 to 6 months internship)

• Postgraduate Diploma in Tourism Management (1 year - 5 months study and 4 to 6 months internship)

• MA in Hospitality Management - Leysin Campus (1 year - 5 months study and 5 months dissertation)

• MA in Tourism Management - Leysin Campus (1 year - 5 months study and 5 months dissertation)

This Masters Degree programme takes an innovative and stimulating approach to the subject of Tourism Management. The tourism industry is one of the most important, rapidly developing sectors of the new global economy. This dynamism presents industry managers with many challenges. These arae varied and include planning, design and sustainability, service quality, human resource issues, IT developments and changes in consumption trends and patterns. The MA in Tourism Management seeks to produce managers who are fully able to respond with innovative and responsible solutions to the challenges facing the tourism industry in the 21st century. The programme seeks to develop students' critical analytic skills through the application of theories and case studies that explore the complexities of balancing the needs of business with those of communities and the environment. Key features are:

• Multi-disciplinary approach to critical issues in tourism studies;

• The development of critical analytic skills through the application of theories and case studies;

• A focus on the application of management styles and techniques in the tourism industry; and

• An emphasis on the development of relevant research skills.

Key module themes are:

• The changing tourism environment and management implications;

• Globalisation and its effects on local business;

• Policies and planning at the tourism destinations: rural and urban contexts; MIS and the application of IT solutions in tourism management;

• Human Resource Management issues, including cultural diversity;

• Sustainability and eco-tourism; and

• Ethics: Developing responsible tourism management solutions .

Subjects

• Managing the Tourism Business Environment
• Managing Cultural Change and the Tourism Consumer
• Research Methodologies
• Marketing and Public Relations
• Strategic Directions
• Consultancy and Research: Applications in Services Management
• Policy and Planning Debates in Tourism
• Applied Project Management Models
• Independent Study / Dissertation

SHMS Home